You Probably See These Things Every Day But Have No Idea Of Their Purpose
For Basketball Players
Athletes are known for their partnerships with big sports brands. Michael Jordan, for instance, has a lucrative deal with Nike, while Stephen Curry has ties with Under Armour. Converse, however, is not the first company that comes to mind when talking about sports.
However, Converse shoes were initially marketed as basketball footwear. As much as it isn’t believable, the holes on the sides were strategically placed there to let air get inside for ventilation, which is pretty much what trainers are made to do.
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