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Anybody Can Be An Influencer
Being a social media influencer is characterized by having a niche market. This means that the following created by the influencer has the same interests as them. For example, Lara’s and Dara’s demographic is young women who are interested in makeup, being physically fit, or holistic living.
Once followers begin relying on them to create content that resonates with them, they begin to trust them for product or service recommendations. At this point, the influencer begins to promote brand products.
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