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Becoming Influencers
Going back, influencers, just like Lara and Dara, create a following online by sharing their day-to-day activities on social media. Once they build a solid community, they begin selling their own products on their platforms or collaborate with brands to sell their merchandise.
For outsiders, their lifestyle seems easily attainable and enviable. Almost everybody who uses social media has considered, at one point or the other, becoming influencers themselves. However, it is not as easy as it seems. It requires hard work, just like any other profession.
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