The Black Friday Deals That Went Viral for All the Wrong Reasons!
The Discount Illusion
A savvy shopper screenshotted a TV’s price before Black Friday, only to find the “sale” price on the day was identical to the old one, cleverly branded as a “Black Friday Deal” by Amazon. This crafty marketing move is a common tactic where the thrill of the sale is sometimes just in the label.
Studies suggest that the psychological effect of sale signs can encourage purchases, even if the price hasn’t changed. This case is a prime example of the allure of those two magic words: “Sale” and “Deal.”
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